Winning Strategies in the Health and Wellness Movement
In Part 1 of this two part episode of Globalcast, Euromonitor International’s Company Analyst for Packaged Foods, Ildiko Szalai, explains how in recent years, food and beverage manufacturers are taking into account health and wellness factors. Szalai discusses that even during the recession, health and wellness options remained popular to consumers.
- Why food and beverage companies consider health and wellness a primary growth pillar
- What specific companies are focusing on in the category of health and wellness, including:
- Coca Cola