Whirlpool’s Recent Product Innovations

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For the last few years, Whirlpool has been putting more emphasis outside of major appliances and into its adjacent businesses, including small appliances. To this effect, the company launched 13 new products in small appliances in 2013 and expanded it’s Ohio plant by 400 jobs.  This podcast examines some of these new products and their target markets in more detail and discusses wider industry trends driving this new brand direction.  Listen for complete insights.