What’s Next for General Electric and Haier after Acquisition?
In the wake of Haier acquiring General Electric’s appliance division, each company should look to respectively grow. Haier should focus on growing in areas where its premium brands would not be competitors. In fact, Haier has indicated it will bring GE brands over to China. GE should focus on Asia-Pacific and the Middle East and Africa, areas poised to grow in consumer appliances.