What is Driving Global Internet Usage?
Internet usage across the globe continues to expand at an extremely fast rate; 96.7% over the 2006-2011 period. But what is driving this growth? Technological development is first and foremost – the faster technology grows in a country, the more people access the internet. The growing youth population is another important driver, as the most technologically savvy, and their demands shape internet development itself. An Hodgson, Income and Expenditure Manager at Euromonitor, explores further drivers of the internet in this podcast, offering a forecast for global internet growth.
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