Vive Le Roi! Burger King Returns to France
Earlier this week, Burger King announced its re-entry into the French market, producing considerable excitement among French burger fans—17 years after pulling out of France, Burger King has acquired a certain mystique, combining flame-grilled indulgence with American authenticity. In this new podcast, Head of Foodservice Michael Schaefer notes this perception is not unique to France, with the Whopper burger in particular possessing a singular international appeal, one which the chain has only begun to tap.
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