Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreWith Trang Nguyen, Research Analyst
Despite being a relatively new airline, Vietjet Air has rapidly expanded its presence in Vietnam since its founding in 2007. The low-cost carrier recently opened its second international route from Ho Chi Minh City to Singapore in May of 2014. This rapid expansion is partly due to Vietjet’s bombastic advertising and marketing activities. For instance, a parade of flight attendants and pilots rode horses through the streets of Da Lat to announce Vietjet’s route from Ho Chi Minh City to Da Lat. Also, many consumers choose Vietjet to fly domestic as the rates are often cheaper than major international airlines. The success of Vietjet is shaking up competition in Vietnam, and major players have responded by expanding their fleet numbers and routes.
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