Value for Money Remains Most Important Trend in Packaging

Global packaging volume in beauty and home care increased by 3% in 2013. Rising income levels in developing regions such as Asia Pacific and Latin America is driving growth. Key trends set to shape beauty and home packaging markets to 2018 include consumer demand for functionality and environmental concerns. Karine Dussimon, Senior Packaging Analyst at Euromonitor, says the need to convey value for money will continue as the most important trend.

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