Ukrainian Consumers Shift to Domestic Apparel and Footwear Brands

The crisis in the Ukraine is still negatively impacting the apparel and footwear market in the country. Since 2014, over 30 international brands have left the country, including MEXX, Espirit and Lee Cooper. However, Ukrainian consumers are turning to locally-made apparel and footwear as a wave of patriotism sweeps over the nation. The 2014 elections were the catalyst for this national pride, and since then many talented Ukrainian designers launched production of modern, fashionable apparel with many different price points. Pop-up shops, showrooms and fashion fairs have highlighted these items and word as spread on social media.

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