Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreThe current move away from artificial colours and towards natural ones in packaged food is due to a trend in clean labeling, where consumers scrutinize ingredients, shunning products with ingredients that they are unfamiliar with or that are artificial. This trend has caused many packaged food manufacturers to rethink their ingredients, especially the use of natural colours. As more and more companies make the switch, larger, more established packaged food companies are under intense pressure to switch from artificial to natural colours. Mars, for instance, recently made an announcement that it would remove all artificial colours from their global product range, nearly a year after statements from Nestle and Hershey.
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