Euromonitor International recently updated its retailing data and uncovered several trends in its research. Increased penetration of mobile internet has led to an evolution of internet retailing. In developed countries, a growing familiarity with mobile devices is creating a welcoming environment for mobile shopping, and in emerging markets, some countries are skipping wired networks altogether for wireless capabilities – leading to faster mobile adoption and therefore mobile retailing. Apparel and footwear is now the largest category for internet retailing globally as there is a greater trust in buying products online.

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