In this episode of the Travel Leaders podcast series, Caroline Bremner, Head of Travel Research at Euromonitor, talks to Vicky Smith, Founder of Earth-changers.com about her motivations for launching a sustainability start-up. Vicky shares her experience about building a travel business with the purpose to drive positive impacts for communities and the environment. She also discusses best practices regarding transitioning to a sustainable business model, where profit is balanced with people and place, and ultimately provides the most enjoyable travel experience.