The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
In the latest edition of the Travel Leaders Podcast, Caroline Bremner speaks to Shannon Guihan, Chief Treadright and Sustainability Officer at The Travel Corporation and Treadright Foundation. Shannon gives us a behind the scenes view of the challenges of implementing a sustainability strategy of 11 goals across 40 travel brands. Shannon outlines how The Travel Corp has double-downed on its climate commitments despite the disruption caused by the pandemic, where driving resilience for their business is imperative to prepare for future threats. Shannon finally discusses destination management challenges with ways to ‘fix’ travel and tourism, moving beyond the rhetoric to take account of yield, seasonality and building sustainable, resilient businesses.