The Winners and Losers of the Returnable Packaging System

Returnable packaging presents benefits and disadvantages for consumers, brands and packaging manufacturers. Consumers are the most impartial party – although many consumers are growing more aware of the environmental impact of returning a reusable bottle, many find returning heavy glass bottles to a retailer as a problem. The list of pros and cons for brands is much longer – the cost of using returnable bottles is considerably lower than buying new bottles, for instance. However, subsequent trips to and from a retailer can damage bottles, and putting less than perfect bottles back on the shelf can impact sales. Also discussed in this podcast are the advantages and disadvantages of returnable packaging for manufacturers.

*Returnable packaging is defined by Euromonitor as glass or PET bottles that are returned to the retailer, and subsequently returned to the filler for cleaning and refilling.

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