The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
China holds the biggest social media networks by user numbers outside of Facebook, and as a result these networks have a large influence on many other industries including travel, ecommerce and banking. In fact, many retailers own their own social networks which Chinese consumers access to find discounts and deals. This blur between social media and ecommerce is more apparent in China than in the Western world.
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