The Risks and Rewards of “Pepsi Made with Real Sugar”

With Howard Telford – Beverages Analyst and Jonas Feliciano, Beverages Analyst

Pepsi recently announced the launch of “Pepsi Made With Real Sugar” for summer 2014. The launch is indicative of Pepsi’s scattered strategy as of late. In a short period of time, Pepsi has changed their logo, bottle shape, sweetener offerings and product sizes. Given consumer reaction to high fructose corn syrup, Pepsi hopes that their latest offering will be seen as a healthier option in what has become an indulgent beverage category. Carbonates have been declining in sales as in the US and other developed markets, and Pepsi’s hope is that with different products, sizes and flavours, current Pepsi drinkers will have alternative products to drink without leaving the carbonates category altogether.

Download as an MP3

Have a question or thought to add? Leave us a comment below.

Related articles

Taking Back Breakfast: How Soft Drinks Can Return to the Morning Routine

Pepsi Next Marks Another Chapter in the Quest for the Elusive Mid-Calorie Cola