Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MorePet food in Germany is benefiting from the pet humanization trend, states Euromonitor research analyst Clarissa Nicklaus. Humanization means that pets are being seen as family members and are, therefore, treated to care that is above or at the same level as their human counterparts. As a result of this trend, demand for natural, functional food for pets is shaping the pet food market in Germany. Organic pet food, however, is performing rather flat due to strong demand for functional food.
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