The Personal Touch: Direct Selling still Relevant to Beauty and Personal Care


In this episode of Globalcast, Daniel Latev, Head of Non-Store Retailing research at Euromonitor, discusses the direct sales aspect of beauty and personal care, and describes how consumers react to direct selling.

Latev highlights:

  • What makes direct sales relevant to the beauty industry
  • How direct sellers are performing against traditional retailers in the beauty industry
  • The outlook for different types of products in direct selling
  • What consumers enjoy about direct selling

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Listen to part two.