Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreRussia invested a massive US$50 Billion into the preparation of the 2014 Winter Olympics games. The country is unlikely to see a return on its investment. However, Russia may exit the Olympics with a better international image if the games go well as incoming travelers will be greeted with up-to-date transportation, hotel accommodations and attractions. Companies such as Procter and Gamble, Samsung and Coca-Cola have already launched massive advertising campaigns for the Olympics, bringing attention to the games and to Russia. A strong Russian Olympic team is also important as winning gold medals promotes national pride and consumer confidence, something of great importance to a country with low economic forecasts.
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