The Growing Influence of Latin Flavours in Alcoholic Drinks

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In this edition of Globalcast, Euromonitor research analyst’s Roman Shuster and Catherine Mars discuss the growing influence of Latin flavors in beer and spirits throughout the US and worldwide.

Topics in this edition of Globalcast include:

  • What started the Latin trend in the US and how has it evolved?
  • Faux vs. Authentic Latin flavors.  What works in the US?
  • Globally, how is the Latin flavor trend developing?
  • What new products are out there in this category?