The Global Market for Beer

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In this episode of Globalcast, Marlous Kuiper, Head of Alcoholic Drinks Research at Euromonitor, gives an overview of the global beer market, including prospects for future growth.

Hear about:

  • The reasons for slow growth in the market in 2010
  • China’s impact on the market overall
  • The strong performance of the lager segment
  • Future prospects for the beer industry