Podcast / The Global Market for Beer
The Global Market for Beer
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In this episode of Globalcast, Marlous Kuiper, Head of Alcoholic Drinks Research at Euromonitor, gives an overview of the global beer market, including prospects for future growth.
- The reasons for slow growth in the market in 2010
- China’s impact on the market overall
- The strong performance of the lager segment
- Future prospects for the beer industry