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The alcoholic drinks industry has faced massive shifts in the wake of the COVID-19 pandemic, however the non alcoholic spirits segment achieved about a 7 to 8 percent total volume growth on a global level; the exact opposite of the spirits category overall. Spiros Malandrakis, Head of Alcoholic Drinks research says in the next 3 to 5 years that he expects a level of indulgence not seen since the so-called “roaring 20s”. What does this mean for the future of the low and no alcoholic drinks? The category must expand in new directions and differentiate, but also new products must keep consumers coming back for more.