The Consumer Shift: From Branded to Private Label Healthcare Products

Author Picture By: Lydia Gordon 04/28/2010
Author Picture By: Euromonitor Research 04/28/2010

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In this Episode of Globalcast, Euromonitor’s Head of Global Consumer Health Research, Samantha Chmelik, discusses the shift from branded health care products to private label.

Learn about:

  • What factors have influenced purchasing trends for consumer health products
  • What’s driving the growth of private label sales globally
  • How branded manufacturers responding to the shift to private labels

 

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