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Podcast / The Built-In Segment of Consumer Appliances: Transferring Trends from Western Europe to Latin America
The Built-In Segment of Consumer Appliances: Transferring Trends from Western Europe to Latin America
Western Europe is clearly the leader when comparing the built in segment in major appliances to the freestanding segment, holding the highest ratio at regional level. However, some of the trends that have historically promoted this behaviour are now being seen in younger markets such as Latin America.
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