Supermarket Price Wars in Australia: Will the Trend Continue?

The supermarket price wars that have benefiting bargain-hungry shoppers in Australia for nearly a decade may be coming to an end thanks to the price of barbecue chicken. A few weeks ago, Australian supermarket Coles raised the price of barbecue chicken by one dollar in some of its regional stores, sparking major rival Woolworths to follow suit by matching Coles price rise. This move may move end the so-called price wars as supermarkets, who have been losing earnings since the wars started, may begin to raise prices without losing competitiveness.