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The Brazilian market has faced many challenges this year, including an incredibly difficult operating environment and low consumer confidence in the midst of recession. Despite this, and while nearly all categories record declining value in constant terms, 100% home delivery/takeaway and the larger online ordering and delivery segment have emerged as rare centres of growth, offering operators a lifeline amidst the depressed landscape. In this podcast, Foodservice Strategy Analyst Elizabeth Friend discusses why online and delivery is a growth opportunity in Brazil and what challenges will face operators looking to get ahead in the digital space.
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