Sportswear Trends in Eastern Europe
Sportswear in Eastern Europe recorded positive growth in 2012, driven by large sporting events such as UEFA EURO 2012 and the Summer Olympics in London. Both events helped boost sales of sportswear in the region and helped major brands that sponsor athletes, including adidas. Eastern European consumers are also trying out non-traditional sports disciplines for the first time, such as snowboarding or mountain biking, helping to drive growth.
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