Sportswear Sales in the Middle East
Sportswear sales in the Middle East are benefiting from strong media coverage on body image and obesity, driving consumers to spend on sportswear. However, consumers are not only using sportswear to exercise, but also wearing it casually on a daily basis. There are some challenges in the region for sportswear sales, particularly the hot temperatures in the region and cultural constraints for women exercising outside of the home.
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