Sound Bite: Expansion Strategies for Private Label Manufacturers

Private label manufacturers need to establish various strategies when targeting different areas of the world. For example, in areas such as Western Europe and North America where private label is well established, manufacturers can add products at different price points to attract consumers. In areas where private label is less established, companies can export their private label brands or expand their chains. UK-based Waitrose has established both of these strategies, exporting its private label goods as far as Chile and Japan and expanding its physical outlets outside the UK.

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