Sound Bite: Analysing the Kraft/Mondelez Split

Kraft and Mondelez recently released their first full year results after the historic splitting of Kraft Foods Inc. The results see Kraft recording relatively stagnant growth while Mondelez only grew slightly. However, Mondelez is better positioned to take on the global market, as its portfolio contains products growing faster in emerging markets such as confectionary and biscuits. In order for Kraft to have a similar global position, it should leverage its well-known brand names into newer, faster growing categories.