Although soft drink sales in Sub-Saharan Africa keep up with larger markets such as North America and Western Europe, individual consumption rates are much lower. This is mainly due to the diversity of the region in both population and disposable income. Going forward, the rising middle class in the region will stimulate growth of soft drinks.
Soft Drinks Sales in Sub-Saharan Africa
1/18/2019
Share:
Interested in more insights?
Subscribe to our content
Latest Insights
From Powder to Powerhouse: How Concentrates are Quenching Thirsts and Boosting Profits
16 February 2024Top Three Soft Drinks Trends in 2024
29 January 2024Mindful Drinking: No/Lo Comes of Age
20 November 2023Shop Our Reports
Where Consumers Shop for Soft Drinks
E-commerce continues to account for a relatively small share of global retail sales of soft drinks, with small local grocers still the leading individual…
View ReportE-Commerce in Soft Drinks
E-commerce represents a small but thriving global retail channel for soft drinks. This briefing examines Euromonitor International’s e-commerce data across 15…
View ReportProduct Innovation in Soft Drinks
This report utilises Euromonitor International’s new Passport Innovation portal to explore new launches and sub-brands in global soft drinks. Three key…
View Report