SodaStream’s 2nd Quarter Earnings and New Strategy

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On 5 August SodaStream reported negative second quarter earnings to its investors, with revenue declining by almost 40%. This podcast reviews SodaStream’s results following its exit from 3,900 doors in Walmart and Macy’s stores in the USA. She talks about the company’s new strategy of competing against bottled water instead of carbonates with its new “sparkling water made by you” tagline.