Smartphone Apps and Consumer Behaviour

5C


 

There seems to be an app for everything, making it hard to believe the Apple App Store launched only in 2008. Daphne Kasriel, Consumers Editor at Euromonitor, explains current app trends including photo sharing, green consumers, life management and shopping. Although there are millions of apps available, there is still room for growth as consumers demand apps for new areas such as home automation and personal assistance.

Download as an MP3