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In the fierce competitive environment in retailing industry Hong Kong, retailers are seeking new strategies to fit the lifestyles of modern consumers trends in Asia. To entice consumers’ appetite, MUJI recently  launched a new café attached to their retail outlet in June 2013 known as MUJI Café & Meals. Located at one of the prime districts in Causeway Bay, MUJI Café & Meals complements the existing retail store with a self-service outlet serving Japanese dishes. This form of diversification brings about novelty, create excitement as well as showcases its home furnishing and packaged food products. It is expected that more retail owners to move towards infusing culinary elements into their portfolio to keep their brands relevant and successful in the market.