The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Who controls the consumer conversation? Once dominated by a few major brands and categories, the global soft drinks industry has seen a steady fragmentation in both consumer spending and consumer attention. With so much choice, however, comes growing demand for a guiding hand in beverage choices, a role more and more retailers and foodservice operators are happy to play.
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