Retailers See Potential for Private Labels


In this Episode of Globalcast, Euromonitor International’s retailing analyst, Raphael Moreau, discusses how retailers are seeing a broader scope for private label brands, and the role the global economic downturn has played into the recent success of these brands.

Learn about:

  • How the economic downturn has increased consumers acceptance towards value products, and how this will affect retailers’ strategies once conditions improve
  • Switzerland’s developed private label market, and the lessons other European countries can learn from it
  • Why Swiss consumers trust private label brands
  • Asia’s private label strategy compared to Western Europe
  • What retailers should do in order to develop a successful private label strategy