Quantifying Megatrends

Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International’s Head of Innovation, and Ali Angus, Euromonitor International’s Head of Lifestyles discuss the task of quantifying megatrends, including the process used and what they discovered. Learn more about how these megatrends will evolve over time by watching our free webinar, “Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces“.