Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreA common theme among soft drink companies is an effort to bring more premium products to the mass market by using familiar brands with upgraded packaging, added functional benefits and new flavours. Many soft drink companies are attempting to counteract their underperforming carbonates with premium still beverages. Both PepsiCo and Coca-Cola have been somewhat successful in this effort, especially in North America.
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