Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MorePremiumisation as a trend is being noticed in the laundry and fabric care category in India, especially in liquid detergents which are almost double the price of a regular powder detergent Manufacturers are offering products which are of superior quality in terms of the benefits they provide and the price at which they are sold. Often these premium products promise to deliver a certain experience or benefit either during the purchase journey or in the way the product is used. This podcast explores the strategy adopted by leading home care manufacturers and the evolution of consumer behavior in adopting these new product types.