Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Procter and Gamble recently launched a pod-type delivery system using its Ariel laundry detergent in parts of Europe. The launch followed a similar release, Persil Bio Gel Caps by Henkel. These new products mimic pod-based innovations seen in the automatic dishwashing segment. In both industries, pod-based delivery creates multi-functionality and adds value for money. For instance, laundry pods might claim usage as a detergent, stain remover and brightener. However, it may be an uphill battle for companies using pods because consumers are still leery of pods’ functionality.
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