P&G Pushing the Ambi Pur Brand in Vietnam
Procter & Gamble has historically lagged behind Unilever in terms of sales in the Southeast Asian market, mainly due to trade bans between Vietnam and the US following the war. Those bans expired in the 1900s, and P&G is creating innovate ways to boost sales in the area. P&G is now pushing its Ambi Pur deodorizer to the Vietnamese motor biking community. Motorcycles are a primary use of transportation in Vietnam, and due to the tropical climate, sweat is a problem for helmet wearing motorists. P&G has set up “spray stations” in front of shopping centers to demonstrate the power of Ambi Pur in hopes that motorbikers will use it to deodorize their helmets.
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