The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
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In this episode of Globalcast, Florian Heyden, Senior Research Analyst at Euromonitor discusses the recent trend of adding organic ingredients to pet food. Heyden gives a case study of the trend in Germany, and then explores the organic trend in the worldwide pet food market.