Pack Types in Eastern Europe

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In this episode of Globalcast, Regina Maiseviciute, Packaging Industry Analyst at Euromonitor International, continues the discussion of the packaging industry and how pack types are adapting to different distribution channels. Maiseviciute focuses on Eastern Europe and the recent boom in discount retailers in the region. She explains:

• How discount stores in Eastern Europe have affected packaging in discount retailers
• How pack types have changed in other retail stores
• How the packaging industry is adapting to new trends in bottled water delivery