Online Video Streaming Culture: Future State of Play

The online streaming market is growing in several different ways. Video on-demand is the largest market, with companies like Netflix and Amazon pioneering these services. Live event streaming is also another prominent service, with music subscription services such as Spotify and even YouTube investing in streaming live concerts. Live sporting events are also prominently streamed, with Facebook streaming such events as football and boxing. Online channels are another example of the growing streaming market, with YouTube channels leading the way. Finally, a smaller but still important market is video game streaming, with websites such as Twitch leading the way.

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