Olympic Games create marketing opportunities for Canada
In this episode of Globalcast, Euromonitor research analyst Svetlana Uduslivaia discusses efforts by the Canadian Ministry of Tourism to promote Canada and boost international visitors with the increased attention created by the Olympic Games in Vancouver.
- Long-term goals and outcomes for the Canadian Ministry of Tourism
- What Canada needs to do to offset declines in US visitors
- Strategies used to increase visibility of Canada with Olympic Games
- What is expected for tourism in Canada post-Olympic games