Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Magdalena Kondejwith Magdalena Kondej – Head of Apparel and Footwear

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The 2014 World Cup in Brazil presents a huge opportunity for sportswear companies. Although Adidas is sponsoring the FIFA tournament, Nike is sponsoring more national teams, including Brazil. Due to the presence of Nike in the country during the world cup, it is expected Brazil will surpass Japan to become Nike’s third largest market in the next year. Overall, sportswear sales in Brazil are expected to grow by a massive 67 percent over the next five years.

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