Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn Morewith Magdalena Kondej – Head of Apparel and Footwear
The 2014 World Cup in Brazil presents a huge opportunity for sportswear companies. Although Adidas is sponsoring the FIFA tournament, Nike is sponsoring more national teams, including Brazil. Due to the presence of Nike in the country during the world cup, it is expected Brazil will surpass Japan to become Nike’s third largest market in the next year. Overall, sportswear sales in Brazil are expected to grow by a massive 67 percent over the next five years.
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