New Private Label Launches Forecasted to Succeed in Finland

After years of inactivity in the private label market, two of Finland’s largest grocery retailers are launching private label lines. S Group is launching Kotimaista, which will consist of four hundred products and Kesko is releasing a private label series called K-Menu. Private label shares are on a constant increase in Finland and consumers don’t see these products as economy alternatives, therefore these launches are forecasted to be successes.

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