Nespresso VertuoLine to Have Little Impact on the North American Coffee Pod Market
Nestlé recently launched a new coffee pod system called the Nespresso VertuoLine, capable of brewing an 8 ounce cup of coffee and a 4 ounce cup of espresso. Nespresso is a distance second in the North American coffee pod market behind Green Mountain, makers of the Keurig machine. With the VertuoLine, Nestlé hopes to gain ground on Green Mountain however pricing and limited access to the coffee pods may prevent the success of the new machine in North America.
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