Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MorePodcast in French.
La crise économique et les mesures d’austérité instaurées en 2011 en France frappent l’ensemble des secteurs d’activités et la consommation s’en ressent. Pour préserver la recherche du plaisir, les consommateurs français favorisent les prix et la simplicité des produits. Johanna Kolerski-Bezerra, Analyste d’Etudes de Marché a Euromonitor International explique quelles sont les catégories et les nouvelles tendances qui ont réussies, malgré la crise, à contribuer à la croissance du secteur de l’hygiène-beauté en France.
Translation:
The economic crisis and austerity measures introduced in 2011 in France hit all sectors of activity and, as a result, consumption in the country suffered. To preserve the pursuit of pleasure, French consumers favor price and product simplicity. Johanna Kolerski-Bezerra, Research Analyst at Euromonitor, explains the categories in beauty in personal care that have been successful despite the crisis.
Download as an MP3