Multinational Apparel Brands Entering Brazil Despite Entry Barriers

Brazil has been relatively untapped in the last five years by major multinational apparel companies due to the many entry barriers in the country. Weak infrastructure, high taxation on imports and soaring logistical costs were enough to delay apparel companies until now. Brazil’s economic boom is drawing the likes of Gap, Forever 21 and H&M into the country in 2014, although analysts speculate the growth is starting to subside.

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