Monthly Health Series: Smart Accessories and Wearables in Athleisure and Health Consciousnesses

Since the launch of the Apple Watch, smart accessories have permeated many different industries. However if each individual market is examined, the popularity of smart wearables is varied depending on the consumer perception. For instance, in South Korea, they are considered tech-savvy and as a result the male population is more receptive to wearables. However in the Philippines, where young consumers are fitness oriented, wearables can become a go-to accessory.

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